November 2011 – Gladedale Homes launches a modern, sophisticated uniform.
Stedman Corporate Clothing, Gladedale Homes uniform supplier since 2006, has launched a new range of staff uniforms for the residential house-builders. Carolyn Hunter from Gladedale Group confirmed, “We awarded this contract to Stedman Corporate Clothing as it was clear the team really have a great vision and understanding of our business and what image we were wanting to project for each brand. They were great at creating ideas for the new uniform and also in understanding what fabrics would best suit the daily rigours of our team’s roles.”
New uniforms have been rolled-out across all Gladedale’s brands, including Bett Homes, Ben Bailey Homes, Country & Metropolitan Homes and its premier brand, Manor Kingdom, and have been selected to offer Gladedale’s sales team a choice of uniform styles to suit their individual preferences.
Gladedale Group has chosen Sophisticated navy pin stripe tailoring across all brands for a consistent look and has incorporated bespoke accessories, including ties and name badges, to add a point of difference. Royal blue shirts and blouses have also been provided across all brands, with silver-coloured blouses to differentiate the Manor Kingdom premium brand. In total, the team has the option to select from three styles of jacket, two skirt lengths or trousers, ensuring the Gladedale team can hand-pick the style and fit that best suits their specific preferences.
Carolyn Hunter continues “The new designs are not only very current, with a more streamlined, modern look – but they are machine washable, which makes a huge difference for our staff.” “The team at Stedman’s were very happy to source a huge range of fabric samples for us so we could see what options were available to us. Plus, once we had decided on the complete look and feel, they organised ‘trying-on sessions’ with the staff so they could select the style and size upfront, therefore saving on lots of returns. We are very grateful to the team at Stedman Corporate Clothing for their professionalism in designing, creating and fulfilling the brief, within our required timeframe. All the staff seem very happy with the new look and the roll-out has been trouble-free.”